From thorough understanding of user and business needs, comes the clarity to fuel great design.

Product Design Done Right

Critical Upfront Work

It’s essential to have clarity around what you’re building, why and for whom. Carefully scope, define, research and ideate.

Adaptive Design Process

One size doesn’t fit all. Knowing the right toolkit, methods and information for each project makes all the difference.

Collaboration is Key

It’s amazingly powerful getting the right people together to collectively work through daily and complex design challenges.

Designing with Soul

Design products with passion. Imitation doesn’t win competitive markets, disruption using deep user and market insights does.

Conditions for Success

Identify and deploy appropriate conditions for UX success: the right culture, vision, processes, toolkit and innovative design approach.

Staying Ahead

Be well versed in emerging design, market, technology and consumer behaviour trends makes for relevant and enduring designs.

Thoughts on Design

Smashing Through Design Ruts and Creative Block

Smashing Through Design Ruts and Creative Block

We all face bouts of creative block from time to time, often placing blame centrally on ourselves. But in fact there are many external factors contributing to this lack of energy and frame of mind that must be considered for us to be at our creative best.

The Expectation for UX to Code

The Expectation for UX to Code

A recent trend is taking place where organisations and leadership increasingly expect their UX teams to learn and take on front-end coding responsibilities. The suitability and whether this approach best uses their skills and time in contributing value to organisations is questioned.

Dissecting Common Questionnaire Designs

Dissecting Common Questionnaire Designs

When users accept participating in online questionnaires and surveys, they’re whisked away into an oddly sterile alternate dimension. Commonly used designs are dissected to reveal what irks users and contributes to low engagement, abandonment and false result data.

Smartphone Technology and Design Predictions

Smartphone Technology and Design Predictions

The upcoming few years will bring great improvements to smartphones, as an increasingly cluttered marketplace, seismic changes in the digital landscape and advances in key technologies force manufacturers to go beyond the incremental advances we’ve seen.

The Great Digital Convergence

The Great Digital Convergence

Our hoarder’s mentality with messaging, social and sharing apps has hope to be cured when The Great Digital Convergence of this mobile world we live in occurs, bringing simplicity to a messy landscape.

The 4K UHD Stepping Stone to Better Screens

The 4K UHD Stepping Stone to Better Screens

The current state of screen technology is examined, proving 4K UHD is merely a minor stepping stone to greater screen resolutions, and bold predictions are made about a coming world without resolution.


ProductTank HCMC – Bringing Life to Digital Products

ProductTank HCMC – Bringing Life to Digital Products

What factors make some digital products feel soulless and desolate, while others feel vibrant, captivating and… alive? We went on an in-depth exploration into the many factors influencing how digital products are felt by users.

Brave UX – Episode 43: An Interview with Jon Deragon
Solution Forum
– Designing Effective Enterprise Products (Vietnam)
Design Exchange
– Episode 28: Feeling Alive in a Borderless World
General Assembly
– East vs. West: Designing The Right User Experience for Your Customers
Solution Forum
 – Bringing Life to Digital Products (Vietnam)
ProductTank HCMC – Bringing Life to Digital Products (Vietnam)
UX Vietnam Festival 2018 – Designing Your UX Career (Vietnam)
UX and Psychology Melbourne
– Personality Traits for Effective UX (Australia)
CoDE Summit 2017 
– Personality Traits for Effective UX (Singapore)

ProductTank – Collaboration in Product Development (Vietnam)
Bourne Digital Lunch n’ Learn – The Power of Usability Testing (Australia)
i-USER 2016 Conference – Just Right Usability Testing & Mall Builder Workshops (Malaysia)
LiveLife Talks – UX Essentials for Business (Indonesia)
Universitas Indonesia – UX Essentials for Business (Indonesia)
Startup Istanbul 2016 Webinar – UX Essentials for Startups
Sharing At Conclave – UX Essentials for Startups (Indonesia)
UX Indonesia – UX Process in Different Industries (Indonesia)
Creative Entrepreneurs Network – Your First Date with UX Workshop (Vietnam)
Web Wednesday Vietnam – UX Presentation and Fireside Talk (Vietnam)
UX Australia 2013 – Winning Proportions and Frictionless Navigation (Australia)

What People are Saying

“…an incredibly insightful UX professional with a balanced and mature perspective….”

Linda Burke

UX Delivery Manager, ANZ Bank

“…diligent, thoughtful and above all exceptionally professional in the application of his skills….”

Anand Vasan

Managing Director, Technocrat

“…very strategic in his approach yet very practical which is a difficult skill to master these days…”

Chris Rathborne

Head of Digital, RACV

“Jon Deragon is one of the smartest UX specialist that I’ve come across…”

Carolyn Managh

Brand & Strategy Consultant, M&C Saatchi

“…deep knowledge, experience and passion for user experience perfection…”

Nguyen Quang Khai

Deputy Director of Technology, Adayroi

“Jon is an absolute ROCK STAR UX pro.”

Abraham Davidson

Technology Director, Buzz Products