Experience
Apr 2020 – Present
Head of Design
FPT Software, Ho Chi Minh Vietnam
FPT Software, an FPT group company, is Vietnam’s largest IT Services company with revenues exceeding 1bn USD, 33,000+ employees and operational in 30 countries.
Built and scaled the centralized design competency unit of FPT Software to become Vietnam’s largest design team of over 140 skilled designers. Its success is attributed to its foundation of conditions for design success including design leadership, culture, methods, toolkit and mentorship. Involved in strategy and vision, service offering, policy, bidding, recruitment, delivery and customer relations. The team effectively takes on high complexity design projects with leading global brands and across major industries.
- FPT OKR Excellence Award 2025: Jon Deragon
- Dedication Award 2025: Jon Deragon
- Certificate of Excellence: FSU With Fastest Growth (<1000) S1-2023
- FPT Excellent Department OKR: Q2.2023
Mar 2019 – Dec 2019
UX Director
In Marketing We Trust, Ho Chi Minh Vietnam
Sydney based marketing agency founded in 2010, specialized in analytics, data, paid media and is a Google Marketing Platform Partner.
Provided advisory and delivery work including in-depth research, product design, user experience and conversion rate optimization for leading brands such as Salesforce, GlamCorner, CoreLogic and Globus.
May 2018 – Nov 2018
Head of User Experience
Adayroi, Hanoi Vietnam
Adayroi is the e-commerce entity of parent company Vingroup, one of Vietnam’s largest conglomerates.
Responsible for leading the substantial modernization of the e-commerce marketplace. Provided design team leadership, design direction, auditing and market and user research resulting in the measurable improvements in overall user experience.
Nov 2017 – Apr 2018
Contract Engagements
The Currency Shop, Principal UX – Redesign of online currency exchange platform.
Buzz Connect, Principal UX – Redesign of IoT connected beer fridge platform for AB InBev.
Feb 2017 – Nov 2017
Lead UX Architect
Lazada, Ho Chi Minh Vietnam
Lazada is a leading Southeast Asian e-commerce marketplace and is the regional flagship of Alibaba Group.
Lead the Vietnam Tech Hub design team composed of skilled UX and UI practitioners. Oversight of team design work and hands-on with complex design challenges. Worked to maintain Lazada’s prominent e-commerce market position through user research insights driven design.
Mar 2016 – Jan 2017
Contract Engagements
Bourne Digital, Director of User Experience – Team and projects leadership for large Australian brands such as ANZ Bank.
Prime Motive, Senior UX – Comprehensive heuristic evaluation of multiple insurance industry websites.
Seekmi, Principal UX – Expert design review project for Southeast Asian service providers platform.
Dec 2014 – Mar 2016
Vice President of Product
Ardent Labs, Jakarta Indonesia
Ardent Labs is an incubator for building Southeast Asian focused e-commerce startups utilizing mobile technologies.
As member of VP team, lead startup products from ideation to launch and optimization. Instilled user-centered design and digital product best practices to our approach. Handled design team oversight, daily operations, mentoring and up-skilling. Played key role in two successful startups Bizzy and Snapcart, both featured as Tech In Asia Top 15 best funded Indonesian startups. Later transitioned to leading product for Bizzy startup B2B procurement platform, ensuring product fit and continual improvement.
Feb 2012 – Nov 2014
Director of User Experience
Technocrat, Melbourne Australia
Technocrat is a results-driven Melbourne based design and engineering agency founded in 2010 focused on industry leading enterprise customers.
Leadership of senior UX design team and involved in delivery work for key accounts. Provided strategy, vision, design process and UX centric culture to team. Involved in pre-sales and proposing, quality assurance, customer relations, hiring and identifying growth areas. Worked with well recognized brands IAG (RACV, NRMA), Salmat and Carsales.com Ltd.
Nov 1997 – Feb 2012
President
Visca, Toronto Canada
Visca is a multi-award winning Toronto based agency specializing in design, usability, development and marketing services.
As founder and president of Visca, was responsible for strategy, operations, marketing, customer relations and delivery work for over 70 clients including Volkswagen, Lazarus Labs, MobileJam, PartnerCentric, Hudson’s Bay Company and many more. Focused on creating highly engaging, usable and innovative digital products for clients across many industries.
References
“It has been an honor and great pleasure to work with Jon, who brought in the
structured process and best practices in UX research and design. Jon is definitely
an expert in his field with his deep knowledge, experience and passion for user
experience perfection. Jon is also a very good mentor through his continuous
guidance and coaching to his team. Overall, a very well recommended UX
Maestro.”Nguyen Quang Khai
Deputy Director of Technology, Adayroi
“Jon is an absolute ROCK STAR UX pro, who also brings strong communication skills, understanding of client needs and amazing attention to detail to the table. No job would be too big or too small, just unleash Jon on it and it will be done. Highly recommend his services and look forward to working with him again soon.“
Abraham Davidson
Technology Director, Buzz Products
“Jon is an incredibly insightful UX professional with a balanced and mature perspective. Jon ran a discovery initiative for me at ANZ and really found that sweet spot between business, technology and users. I thoroughly appreciated Jon’s design techniques, attention to detail, deliverable quality, appreciation of delivery timelines and senior stakeholder management. Jon is a great communicator and provided immense and long lasting value to this project. I hope to have the opportunity to work with Jon in the future.”
Linda Burke
UX Delivery Manager, ANZ Bank
“I first met Jon when he headed up User Experience at Technocrat. Technocrat was appointed to build IAG’s CMS platform in Drupal and also designed the retail website and the secure applications such as quoting and purchase of Insurance products. Jon played a key part in the HCD design of the website applications. Always a pleasure to work with Jon is knowledgeable, professional and nothing was too much trouble. While the IAG websites have moved on Jon played an important part in shaping our thinking around how the customers interact with our websites and this continues today.”
David Jones
Senior Manager eBusiness, IAG
“Jon Deragon is one of the smartest UX specialist that I’ve come across, in a career which has included working with many super geeks at eBay UK and USA. He also happens to be a genuinely good man with a natural warmth, honesty and calmness that can turn work storms into warm sea breezes. Over recent years, I’ve worked closely with Jon on a number of large scale projects, most notably the development-to-launch of new video-based marketplace pitchi.com (2013/14). This was a complex project with numerous decision-making stakeholders and clients across multiple companies; Jon was the rock that held everyone (including me) together, particularly in the early stages.
His aptitude for sourcing exactly the right people is excellent. His ability to ensure that the UX process and outputs are integrated and understood across the team is equally as impressive, in a world where few people truly understand the mechanics of good UX. I can honestly say that I learnt more from Jon about UX and its processes than I have from anyone else in the last decade. He is, and always will be, my go-to-guy for UX, no matter where in the world he is working.”
Carolyn Managh
Brand & Strategy Consultant, M&C Saatchi
“In the almost 3 years I worked with Jon, I found him to be diligent, thoughtful and above all exceptionally professional in the application of his skills. All the clients that Jon worked with were similarly impressed. He made valuable contribution to Technocrat’s growth in building our User Experience practice and team. I have no hesitation recommending him to any organization that needs managerial experience combined with exceptional User Experience talent.”
Anand Vasan
Managing Director, Technocrat
“Jon worked for Bourne Digital as our Director, UX Design. He demonstrated a real passion for human centered design, and the ability to train and mentor his team. Jon developed a great relationship with senior project stakeholders, and provided leadership on our major client engagements.”
Selim Ahmed
Managing Director, Bourne Digital
“I brought Jon in to Lazada to lead the Product Design team in Ho Chi Minh City. Jon knows the design process intimately and can often be found championing the needs of the user, vying for more User Research. Coupled with a nurturing spirit, he brought in new ways of working to the team that vastly improved their efficacy and output.”
Paul Farla
VP Interaction Design, Lazada Group
“Jon D is the best UX Professional I have ever encountered in my whole career. Very knowledgable, skillful and experienced in all cycle of the UX process. Always very up to date on UX development in the industry, and can bring in those into the projects he work on. Very critical on his works, and has a high degree of attention to details. Simply high quality UX work he always deliver. Beyond being an individual UX practitioner, Jon D also own the leadership and management quality to manage team. He managed a team of Product Managers, UX Designer and Graphic Designer in our team well. Jon D is also willing to take the extra mile doing stuff that is actually not in his original scope. He lead a business development activity with one of our investor too, that helps bring in more business to our company. So, he is a good team player.”
Norman Sasono
CIO, Bizzy Indonesia
“I first met Jon working for Technocrat, he struck me as a very thoughtful, informed and programmatic kind of person that took every interaction with people around him as an opportunity to create a positive impression. He really makes people feel very comfortable and anything we asked of him was always met with enthusiasm and his response carefully considered. Jon is very strategic in his approach yet very practical which is a difficult skill to master these days. I believed it came from his extensive experience at senior levels where he clearly was comfortable getting into the trenches and getting involved with solutions.
As an internal provider of services, Jon was one of the few individuals we would gladly introduce to other parts of the business and knew he represented Technocrat very well. His knowledge of design, user behaviors and experience was extensive and pushed us to learn more about this emerging space. What was even better was that Jon’s knowledge was clearly built from a lot of experience as much as any academic knowledge he was able to gather. He is truly multi-talented having no problem working with business people or developers and was able to converse with both well. That is a special skill in its own. I’ve no problem recommending him in any activities for the design and digital space.”
Chris Rathborne
Head of Digital, RACV